How to Market a Casino


Marketing a casino is not just about creating a website. Keeping customers on the property is equally important. After all, a casino patron isn’t just looking for a great game. They may be hungry after a long day of gaming or thirsty after a big win. Or perhaps they’re planning to bring their family to a live show. In any case, the marketing team knows that non-gaming attractions are just as important as the games in attracting customers to the casino. Here are some basic marketing techniques to keep customers on-site:

First, casinos have an advantage over the players. A casino’s edge can be as small as two percent. This number varies with the amount of money spent by players. This edge is referred to as the rake or vig. As a result, this edge is low enough that casinos can survive. However, it can be very large, and it varies widely depending on how many people are playing at a given casino and how much money they’re making.

A casino’s selection of games is vast, and is often divided into four categories. Casino games can be categorized by type, such as slots, table games, video poker, and lottery games. Some casinos also have arcades. These games may be exclusive to that casino, or they may be offered only in certain casinos. These variations are often unique to each casino. Nevertheless, they are an excellent way to find the game you’re looking for.